In class this week we had to present our presentations on branding and what our favourite brands are and I included Carhartt, vans and cex. I'm still not great presenting I noticed that I held in my breath a lot but I just need to breathe out more but I spoke loudly. I think a thing that really annoys me is how you can make a joke in this country that's slightly sarcastic and no one will get it. They'll think you're serious which is kind of hard but aside from that everything is fine.

Our next task is to do a brand autopsy which I’ll show the brief for here:

Choose one brand from your Top Ten Brands project and take it apart.

Your goal is to determine how the brand creates a recognisable identity, communicates with its audience, and maintains consistency across different applications.

This is not a report about the history of the company and it is not simply a collection of attractive images.

You are conducting a visual and strategic autopsy of the brand.

By the end of the project, you should be able to answer:

What makes this brand recognisable, believable, and meaningful to its audience?

The brand I am choosing out of my top ten brands is probably tied between Carhartt and Playstation

I decided to choose Carhartt and I’ve realised that this project may take a minute to do; honestly I’ve been finding it a bit boring so I’m hoping I get to do something cool