So. My burnout is gone, and I’m itching to do a little project during summer, Me and Declan decided collaborate on this one as it is his idea and I’m interested. The Idea is to design for a Conceptual Belfast Tram Brand by creating a Map, Website and Informational booklet, That could change as this goes on we may add or remove as necessary but that’s how the cards are standing. I asked chat for a brief with this prompt “write me a design ux/ui brief for the new tram system in belfast (doesn't exist this is pure concept) it is to be aimed at a lot of people whether that is old, young etc. I want to design maps, a website and a little booklet with information about the trams”
Belfast Tramway: Designing a Connected Future
Belfast is introducing a conceptual tram system aimed at providing sustainable, accessible, and efficient public transportation. This project envisions a smart, user-friendly digital and print experience that introduces the tram system to locals and tourists of all ages and backgrounds.
As the UX/UI designer, your task is to craft an inclusive visual identity and user experience across three key touchpoints:
These materials must communicate ease, accessibility, and civic pride, while considering the varying needs of users—older adults, children, tourists, and residents alike.