Colour

There are a number of different colour systems, four in particular: CMYK, Pantone, RGB and RAL. By understanding colour systems, you can achieve consistency for your brand design across printed materials, digital experiences and production

CMYK

• Four colour printing process
• Cyan, Magenta, Yellow & Black
• 4 plates used in printing press
• Colours mixed make up
• black / darker colours

RGB

• Screen and electronic displays
• Colours formed using 3 light beams of various intensity
• Colours mixed make up white

NB. RGBa is RGB with an alpha channel used to specify opacity

PANTONE

• Used in printing
• Can be specified for a distinct brand colour
• Ensures consistency of brand colour reproduction

RAL

• Used mainly for powder coating, varnish and plastic coloring.
• You might use this if you require something to be painted in your brand colours like a product or interior walls.

HEXADECIMAL

• Used in displaying web pages
• Displayed in 6 digits with #preceding it, ie. #FFFFFF (White) #000000 (Black)
• Can be used to specify colours in
• CSS or HTML

The Big 8 Brand Colours

This applies a psychology behind 8 popular colours

• RED: Red is the colour of fire and blood, so it is associated with energy, war, danger, strength, power, determination as well as passion, desire, and love.
• BLACK: Black is associated with power, elegance, formality, death, evil, and mystery.
• ORANGE: Orange combines the energy of red and the happiness of yellow. It is associated with joy, sunshine, and tropics.
• WHITE: White is associated with light, goodness, innocence, and purity. It symbolizes safety, purity, and cleanliness. In heraldry, white depicts faith and purity.
• YELLOW: Yellow is the colour of sunshine. It's associated with joy, happiness, intellect, and energy.