Modernism in the US

Modernism is to reject traditional forums and decorative elements, seeking a solution that is simple and direct.

this means that the use of:

Geometric Shapes

Primary Colours

Sans Serif Typefaces

Contrast in Typographical Material

Photographs and Photomontage rather than illustrations

Maps and Diagrams

Graphic symbols and Icons

Asymmetric page layout

Grid

Planned Visual Hierarchy

Artists:

Jan Tschichold 1902-1974

His father was a sign painter in Germany and he had very interesting carer with calligraphy, worked under Paul Renner, we can see his work on gothic typefaces as well as modernist ones, his work was held by the Gestapo.

Degenerate Art

This was a term used by the Nazi’s to describe the art which was adopted to it’s name due to it’s punk nature, a lot of artists and key figures left Germany to the UK or America due to fear, resulting in a huge cultural shift to the US

Otl Aicher 1922 - 1991

one of the lead designers of the 20th century, his most well known work was the Olympics 1972 design

Herbert Bayer’s Work 1900-1985