Recommended Books
Thinking with type
Type on screen
Just my type
That basically means, each font has its own look which is separated into different typefaces e.g. sans serif, So something like Comic Sans would be suitable for a Clown, Baskerville would be good for a lawyer etc
Fast Food restaurants have a bold bubbly typeface usually with bright reds meaning go for it a sort of call to action, Whereas a posh restaurant Would be either handwritten or show a roman typeface
We can also this in products, cleaning products are bold so that they stand out and give off a “we don’t mess around” when it comes to cleaning On newspapers, the typeface can vary it can range from a classical typeface to a bold impactful one to represent who it is aimed at (The Times = Older. The Onion = Younger)
Gutenberg invented the printing press which he named the Gutenberg press
He made it, so it would be more efficient to print books as back then books were a luxury, you put in the mood the letters of the book which in this case was the bible, then it was used in the industrial revolution to print posters and rules books/posters. Another fact is the Gutenberg press printed the declaration of Eire as a free state, and since they were low on words because of the British, they reused words like A and F to form other words.
It had a gothic typeface, the technology only allowed for broad strokes.
With the Industrial Revolution, the need for design and typefaces needed to be more clearer and during this time they were able to refine typefaces and create more like Garamond, Baskerville etc. You wouldn’t find comic sans or papyrus at this time period, it was all Sans Serif fonts really.
You’ll find that a lot of these fonts are named after their creators - Gill Sans was made by Eric Gill