Content strategy focuses on the planning, creation, delivery and governance of content, you can see that in modern user interfaces like the apple music that have big pictures and tabs so that are organised, this could be done to promote new artists, or to tell the user what song is popular, or even for ease of access so that they could play an album in one click, so all of this content has strategy
User journey was a term used by Kyle that interested me, so I looked up the meaning of it. User Journey - A user journey is the complete path a person takes when interacting with a product, service, or brand to achieve a goal. I want to keep this in mind for my SDG project
Good content is appropriate for users when it helps accomplish their goals. We need to understand a users physical, cognitive and emotional needs. What are they ding, what are they learning and what are they feeling?
If content has no context is has no purpose. Good content is clear.
Audiovisual dust bunnies - content that looks good, but isn’t useful
Sometimes you may want to make all this content because it looks sick, but is it really needed? this needs to be thought about and it may be frustrating, this is where you need to be weary of business goals. Quality over Quantity.
What is content strategy? - its the planning, creation delivery and management of content
Planning - Outlining what content is needed
Creation - Producing high quality relevant content
Delivery - Putting the content into practice
Management - Managing the workflow and time making the content
Content audits are thorough reviews of all content assets, identifying gaps, redundancies and areas for improvements offering insights to improve user experience
Inventory → Assessment → Action
Its a free way of getting information essentially, they’re key when you’re doing a website redesign, rebrand, SEO and performance analysis
Defining content goals and understanding user needs are fundamental when designing something, this can be done by identifying key stages, setting content goals per stage, map content to each page and validate through research