Now I did have some Ideas originally for this which can be found in week 2 notes but they weren’t really great as I didn’t know what my bank would be like, But now I know what it stands for.
I need a name that represents inclusion, responsibility, support, security and innovative.
Here are some ideas
Harmony - Be Harmonic with your money (A Bank that also lets you manage other accounts)
Guard - Watch over your money with Guard (security)
Beacon - Find your future with beacon (guide to find financial stability)
XP - Gain Banking Experience with XP (for first time bank users)
Ring - A bank that’s loyal (supportive, meant to represent marriage)
Master Bank - Be the master of your money (innovative and security)
Stream - Streamline your money (fast, Stocks and coin support)
WYSE Bank - Stay WYSE with your money (Support and innovation)
I like the name XP as it appeals in so many ways, XP is short for experience and the term XP would be easily recognised by a younger demographic due to video games coining the term, It can also be interpreted as gaining experience through the use of banking, teaching a younger audience how to invest, save and more, and XP is an emoticon of itself, reminiscent of the XD.
So now I have a chosen name and values, I now need to start thinking about Design Styles for the Brand, It is for a younger audience of 16-25, The name is based of gaming, the values strive for innovation, XP is all about developing your future so I believe a cyberpunk aesthetic would help the brand appeal to younger people.
Here is the Miro board I made that shows what design I’m thinking about
https://miro.com/app/live-embed/uXjVLhiojg0=/?moveToViewport=-2680,-1381,5930,2924&embedId=30843232382