If you’re reading this then you probably shouldn’t!!!

The Brief

This is the given brief:

Design 2 or more pages in wireframe format of a microsite for a fictional National Geographic show called: ‘Almost Human’, which follows a family of Chimpanzees and their fight for survival. The wireframes should demonstrate basic layout and navigation, include a mix of text and imagery, demonstrating how this would work on both desktop and mobile. The microsite will include the following sections within the navigation, 2 of which you can choose to design: Home, About the Show, TV Schedule, and Meet the Family. If time allows, you can also show us how you would incorporate visuals on the homepage. You are welcome to mock up a logo idea, but it’s not a requirement. Note a microsite like this will have its own brand and styling but will sit under the parent National Geographic brand.

Deliverables should include: Design ideas for the microsite, including any sketches and research that helps demonstrate your creative process. Wireframes first, with homepage visuals if time. Your designs can be hand- drawn or in digital format. If digital, feel free to use Figma if you have access. The main objective of this task is for you to show your understanding of UX and responsive design.

Here is it summarised:

Design 2+ wireframe pages for a fictional National Geographic microsite called Almost Human, about a chimpanzee family’s fight for survival.

Show basic layout, navigation, and responsive behaviour across desktop and mobile, using a mix of text and imagery. Choose 2 sections to design from: Home, About the Show, TV Schedule, Meet the Family.

Optionally explore homepage visuals and a logo concept. The microsite should have its own visual identity while aligning with the National Geographic brand.

Deliverables: research/sketches showing process, wireframes first (digital or hand-drawn, Figma allowed). Focus on UX understanding and responsive design.

Initial Thoughts

• This is a national geographic brand so it should adhere to their guidelines
• I will have to display research and sketches in a nice presentable way
• Create two pages but for a desktop and mobile output. Sketch the Desktop and Mobile at the same time
• Almost Human is a chimpanzees family fight for survival, not a comedy, so it should be designed to meet that tone.
• Needs to be a focus on UX understanding and Responsive design
• A microsite like this will have its own brand and styling but will sit under the parent National Geographic brand.

Research

For the research I looked at existing National Geographic products on their website and through their magazines

I went to a Barnes and Nobles and browsed through the latest issue of National Geographic and I was really interested in the way they lay out photographs, allowing text on the images with a clear chunk of text displayed to the right not distracting from the image, sometimes even having it’s own image as well. I love how the 76 and 80 have a serif type and then the rest follows a sans, something I always appreciate design wise. Looking through these magazines helped me understand the layout of national geographic.